About Visit Lake District

Visit Lake District is the official visitor brand for the Lake District and Cumbria, owned and operated by Cumbria Tourism.

Visit Lake District inspires, informs, and invites visitors to explore our beautiful county, from our stunning natural tapestry of mountains and lakes to our charming historic towns and villages. The website features key locations and attractions, hidden gems, how to get to and around Cumbria, as well as how to access adventure, culture, relaxation and family fun. Cumbria's award-winning food and drink offerings are also highlighted, along with a wide range of outdoor activities and accommodation options including traditional hotels, guesthouses, campsites, and more unique options such as glamping pods, yurts, and shepherd's huts.

We’re passionate about showcasing the wide range of things to do, see, and experience in Cumbria, and we are proud to provide a warm welcome to all.

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About Cumbria Tourism

Cumbria Tourism is the official Destination Management Organisation (DMO) for the county, as well as a VisitEngland certified Local Visitor Economy Partnership (LVEP). Cumbria Tourism is a not-for-profit membership organisation representing and supporting businesses across the tourism and hospitality sectors within Cumbria. The original ‘Cumbria Tourist Board’ was created in April 1974 – so in 2024, Cumbria Tourism marks 50 years attracting visitors to the Lake District, Cumbria and supporting the county’s vibrant visitor economy. Find out more about the work Cumbria Tourism does and the 50th anniversary.

Our mission is to maximise the reputation of Cumbria as a destination and support our member businesses through:

• Industry-leading research

• Business support services

• World-class destination PR

• Local, regional and national lobbying

• Inspiring new and repeat visitors through digital and print marketing

• ...And much more!

To learn more about Cumbria Tourism, please visit our industry website. If you are a local business interested in learning more about Cumbria Tourism membership, please feel free to browse the membership section on our website, contact us at membership@cumbriatourism.org or give us a call.