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Celebrating 50 years of Cumbria Tourism

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Cumbria Tourism 50th Anniversary

Celebrating the 50th anniversary of Cumbria Tourism.

The original ‘Cumbria Tourist Board’ was created in April 1974 – so in 2024, Cumbria Tourism marks 50 years attracting visitors to the Lake District, Cumbria and supporting the county’s vibrant visitor economy. Find out more about the work Cumbria Tourism does and the 50th anniversary.

As part of the 50th anniversary celebrations, Cumbria Tourism has launched a new 50th Anniversary Charitable Fund to kickstart people’s careers in tourism and hospitality. Administered by Cumbria Community Foundation, it will help people aged 16+ break down barriers and access opportunities by providing financial support for specialist equipment, training, study materials, travel costs, and more. Donations to the fund can be made online at cumbriatourism.org/charitablefund.

In addition, a range of special edition 50th Anniversary products is being released in partnership with a number of local Cumbrian producers.Take a look at the products available below and treat yourself to a little piece of Cumbria, delivered directly to your door.

Special edition 50th anniversary local produce

Cumbrian Gold - produced by Hawkshead Brewery
A special edition 3.3% Golden Lager, brewed and bottled in Staveley, in Lake District. Available in 330ml bottles, cask and keg.
Damson Yan Gin - produced by Herdwick Distillery
A small-batch dry gin expertly infused with over 10 botaicals. 40% abv, created with Cumbrian damsons. Available in 20cl bottles.
Fell Explorer - produced by Bowness Bay Brewing
A 3.4% Golden Ale, brewed in Kendal. Available in cask and keg. Available behind bars across Cumbria, or by email
Spirit of Cumbria - produced by Shed One Distillery
40.5%, using dried and locally forged botanicals by the CT team. Available in 70cl bottles. Order online (link available soon), or by email
Golden Chutney – produced by Hawkshead Relish
Created in Cumbria, it’s the perfect accompaniment for cheese, pork pies, cold meats and salads. Order online, or by email.
Cumbria Tourism's 50th Anniversary Charitable Fund
Helping kick start people's careers in tourism and hospitality.