Creative Assembly

About

Creative Assembly is dedicated to creativity, outdoor culture and the future.

The brainchild of Outside of Ordinary, a specialist creative agency committed to building authentic active and outdoor brands that connect better to people and planet, Creative Assembly aims to better connect, inform, and empower those working in the sector with a series of curated talks and discussions. It is created for designers, marketeers, brand managers and strategists of the outdoor industry.

Hear from Bronwen Foster-Butler, Chief Marketing Officer at Finisterre, on how sustainability, inclusivity and creativity can help you build a beloved brand, followed by freelance Creative Director and author of The Outsiders and The New Outsiders, Jeffrey Bowman, who will lead a discussion on all things outdoor culture and ask the question 'is the algorithm flattening creativity and culture?'

Further contributing to the conversation will be industry-leading Strategist, Chris Marsh, who will address the question 'are we having the wrong conversations about AI?'; E-mail Engagement Specialist, Alice Brown, who will reveal how to untap the potential of your email list; and Outside of Ordinary Co-Founder and Creative Director, Ian Hogg, who will speak on the subject 'how to buy creative (and how to sell it).

The event will wrap with a short panel discussion hosted by Chris Conlan, Co-Founder of Outside of Ordinary. The evening aims to be 56% energising, 41% reassuring and 3% grumbling.

Creative Assembly will be staged at The Venue, Kendal, from 5pm to 7.30pm on Thursday 21st November, with the opportunity to continue the night over pizza and drinks. It comes ahead of Kendal Mountain Festival weekend, which returns to the Cumbrian town this November 22nd to November 24th.

Tickets are on sale now. For further information or to secure your place register at outsideofordinary.co.uk/creative-assembly.